about
aka.

AKA+

OUR NAMING STORY.

As career namers, we’ve spent lifetimes deep in the world of words.

We know the thrill of discovery, the chase for originality, and the challenge of crafting names that truly connect. We’ve lived the late nights, the creative challenges, and the endless search for that perfect word.  

So, whether it's brands, products, features, services, technologies, descriptors, widgets, innovations... whatever a business needs, we help give it a market-ready name people will love.

Our Experience

25 YEARS OF NAMING.

Our naming experience ranges across industries, regions, languages, and styles. From the smallest of features to the largest of organisations, we’ve had the privilege of naming some phenomenal brands.

Here is a small sample of the names we’ve helped organisations launch.

For years, we dreamed of better naming tools—ones that could make the process smoother, cut down the time spent juggling multiple platforms and resources, and leave more time for what matters most: creativity.

So we set out to build the naming platform we always imagined for ourselves: one that would finally give namers everything they need in one place. A space where namers can explore, ideate, create, test, and validate names, from first idea to final decision.

AKA Naming brings together decades of naming expertise with the power of advanced technology and AI to support everyone from independent namers to global brand teams. It’s shaped by years spent working with some of the world’s most influential brands, and the belief that naming is a specialist discipline that deserves a specialist platform.

AKA+

OUR TECHNOLOGY STORY.

OUR FOUNDERS

MEET OUR NAMING & TECHNOLOGY EXPERTS

PAOLA NORAMBUENA

CEO | CO-FOUNDER
Paola loves language because it is a powerful tool. She has built her career around the words and strategies that help brands connect on a deep, emotional level. A naming veteran, she has worked with Fortune 500 companies in almost every major industry for over 25 years. She’s also led complex global programs spanning brand strategy, naming, verbal identity, communications, and behavior.

PENELOPE DAVIS

CCO | CO-FOUNDER
Penny is passionate about naming and creating names that stand out and stand for something. A career namer with more than 20 years of experience, she specialises in the technology, automotive, finance, and consumer goods industries. She combines creative instinct with strategic rigour to craft names that work linguistically, legally, and in the real world where they can make a valuable impact.

LUMAN IBRAHIM

CIO | CO-FOUNDER
Luman makes complex technology feel simple. His career spans IT strategy, AI, infrastructure, data security, and workflow design, with over two decades spent building and improving the systems that power the brands. At AKA, he brings that experience to the platform, making sure the technology is smart, intuitive, dependable, and always working to streamline and enhance the naming process.

PAOLA

CEO | CO FOUNDER

PENELOPE

CCO | CO-FOUNDER

LUMAN

CIO | CO-FOUNDER
READY TO CHAT?

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NAMING.

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the AKA Naming Platform.

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